Privacy Policy

1. What this policy covers

This policy applies to cetterue.com, to conversations with our AI advisors (Adam and Yara) wherever they appear, to messages you exchange with us on WhatsApp or by email, and to enquiries you send us through any form on our website.

It does not cover websites operated by other companies — including property developers, map providers or messaging platforms — even when you reach them from a link on our site. Those services have their own privacy policies, and we encourage you to read them.

2. The information we collect

We collect only what we need in order to help you find a home and follow up about it. In practice that falls into three groups.

• Information you give us — your name, phone number, and email address if you provide one; what you are looking for (area, budget, number of bedrooms, whether you are buying to live in or to invest); and anything else you choose to tell us in a chat, a form, or a message.
• Information created when you talk to us — the content of your conversations with our AI advisors, and the WhatsApp, email or phone messages you exchange with our team. We keep these so that the next person or advisor who speaks to you already knows your story and you never have to repeat yourself.
• Information collected automatically — basic technical data such as your device type, browser, approximate location derived from your IP address, the pages you viewed and the searches you ran. This is used to keep the site working, secure and fast.

3. How we use your information

We use your information for the following purposes, and no others.

• To answer your enquiry and recommend properties that genuinely match what you asked for.
• To follow up with you about that enquiry — by WhatsApp, phone or email — including a check-in if we have not heard back from you, and an alert when a new property matching your stated requirements comes onto the market.
• To arrange and confirm viewings, and to introduce you to the relevant developer or seller when you ask us to.
• To operate, secure, debug and improve our website and our advisory service, and to understand which parts of it are useful.
• To keep proper business records and to comply with our legal and regulatory obligations in Egypt.

4. Why we are allowed to use it

Under Egypt's Personal Data Protection Law No. 151 of 2020 we must have a lawful basis for processing your personal data. Ours are: your consent, which you give when you send us your details or start a conversation and which you can withdraw at any time; the necessity of taking steps at your request before entering into a transaction; our legitimate interest in running and improving a property advisory business; and compliance with our legal obligations.

Where we rely on your consent, withdrawing it is straightforward and costs you nothing — see “Your rights” below. Withdrawing consent does not make anything we did beforehand unlawful.

5. AI advisors and automated processing

Cette Rue is an AI brokerage, and we would rather be direct about what that means for your data.

When you chat with Adam or Yara you are talking to an artificial intelligence, not a person. To generate a reply, the text of your conversation is sent to our AI provider, Anthropic, which processes it on our behalf under a commercial agreement and does not use it to train its models. Our advisors are grounded on our property catalogue, so they answer from real listings rather than inventing them — but they can still be wrong, and nothing they say is a binding offer.

We also use automated scoring to judge how ready an enquiry is for a human consultant — for example, when someone asks to book a viewing. This decides who contacts you and how quickly. It has no legal effect on you and cannot deny you a service. A human being is involved at every point that matters, and you can ask to speak to one at any time simply by saying so.

We do not use your conversations to train any AI model of our own that would expose your personal details, and we do not sell your data to anyone, for any purpose, ever.

6. WhatsApp and other messaging

If you message us on WhatsApp, or ask us to contact you there, your messages are delivered through the WhatsApp Business Platform operated by Meta. Meta processes those messages under its own privacy terms as well as ours. We see your WhatsApp phone number and profile name along with the messages you send us.

We will message you first only where you have asked us to, or where you have given us your number in connection with an enquiry. You can stop those messages at any moment by replying “STOP” (or «إيقاف» / «توقف»). We honour that immediately and permanently, and we apply strict daily limits so that nobody is ever flooded with messages from us.

7. Who we share your information with

We do not sell your personal data and we do not share it for anyone else's advertising. We share it only in these situations:

• With a property developer, seller or their agent — when you ask us to introduce you, or to arrange a viewing or a reservation. We share what is needed for them to serve you: typically your name, phone number and what you are looking for.
• With our own consultants and staff — so a person can take over from an AI advisor and continue helping you.
• With the service providers who run our systems on our behalf, under contract and bound to confidentiality: Google Cloud (hosting, databases and email), Anthropic (the AI that powers our advisors), and Meta (WhatsApp message delivery).
• Where the law requires it — for example a valid order from a court or a competent Egyptian authority — or where it is necessary to establish, exercise or defend a legal claim, or to protect the safety of any person.
• With a buyer or successor, if the business is ever sold or reorganised. You would be told, and this policy would continue to protect you.

8. Where your information is stored

Our systems run on Google Cloud infrastructure in Europe, and some of our providers process data in the United States and elsewhere. That means your personal data may be transferred outside Egypt.

Where that happens, we rely on providers that offer contractual data-protection commitments at least equivalent to the protection you have here, and we transfer only what is necessary for the service to function.

9. How long we keep it

We keep your enquiry and conversation history for as long as you are an active or prospective client, and for a reasonable period afterwards so that we can pick up where we left off if you come back to us — and so that we can meet Egyptian record-keeping, tax and accounting requirements.

When information is no longer needed for any of those purposes we delete it or anonymise it so that it can no longer identify you. If you ask us to erase your data sooner, we will — see below.

10. Your rights over your information

Under Egypt's Personal Data Protection Law No. 151 of 2020, and as a matter of how we choose to operate, you have the following rights. Exercising any of them is free, and we will respond within a reasonable period.

• To know what personal data we hold about you and to be given a copy of it.
• To have inaccurate or incomplete data about you corrected.
• To ask us to erase your data, where we have no overriding legal reason to keep it.
• To withdraw your consent, and to stop receiving messages from us — instantly, by replying STOP to any WhatsApp message, or by telling us.
• To object to, or ask us to restrict, particular uses of your data.
• To ask us to transfer your data to you or to another provider in a usable format.
• To complain to Egypt's Personal Data Protection Centre if you believe we have handled your data wrongly. We would rather you told us first, so we can fix it.

11. Cookies and similar technologies

We keep this deliberately light. We use a small cookie to remember whether you chose English or العربية, and short-lived browser storage to keep your chat with Adam on screen while you move between pages. These are necessary for the site to work as you would expect.

We do not run advertising-tracking cookies, and we do not build advertising profiles about you or let anyone else do so on our site. You can clear or block cookies in your browser settings; if you do, the site will still work but may forget your language choice.

12. How we protect your information

Your data is transmitted over encrypted connections and stored on managed cloud infrastructure with access restricted to the small number of people who need it to do their job. Access to our admin systems is controlled by individual accounts with defined permissions, and administrative actions are logged.

No system can be guaranteed perfectly secure. If a breach ever occurred that put your rights at risk, we would notify you and the competent authority as the law requires.

13. Children

Our service is intended for adults buying or investing in property. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us their details, tell us and we will delete them.

14. Changes to this policy

We may update this policy as our service develops or the law changes. The current version always lives on this page and carries the date it was last updated. If a change materially affects your rights, we will make that clear rather than bury it.

15. How to contact us

For any question about this policy, or to exercise any of the rights above, write to info@cetterue.com or use the contact page. You can also visit us at the registered address shown above.